{"id":5448,"date":"2022-08-12T11:16:02","date_gmt":"2022-08-12T11:16:02","guid":{"rendered":"https:\/\/www.sagetitans.com\/sage\/?p=5448"},"modified":"2023-10-20T11:38:36","modified_gmt":"2023-10-20T06:08:36","slug":"best-instagram-advertisement-guide","status":"publish","type":"post","link":"https:\/\/www.sagetitans.com\/blog\/best-instagram-advertisement-guide\/","title":{"rendered":"The Complete Guide to Advertise Your Business on Instagram (Audience, Goals & Ads)"},"content":{"rendered":"

Instagram is a popular social media platform with over 900 million active users. It\u2019s used by businesses of all sizes to promote their products and services. Over 200 million Instagrammers visit at least one business profile per day. <\/span>
\nAccording to Hootsuite<\/span><\/a>, Instagram ads have the potential to reach 849.3 million users. Similar to Facebook , Instagram provides a number of advertising options to help you reach your target audience and drive sales.<\/span>
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\nIn this article, we will explain how to use Instagram for business advertising.We will go through how to set up an Instagram business account, how to connect Instagram page with Meta (FB) business manager, how to choose the best advertising goal, what audience options are available and how much Instagram ads cost etc. Keep reading.<\/span><\/p>\n

Let\u2019s begin!<\/span>
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Easy Steps to Start Advertising on Instagram<\/b><\/h2>\n

To connect your Instagram account to Meta Business Manager, you must first register an Instagram business account. There is no specific Instagram ads manager, you need to manage your ads through Meta (Facebook) business manager.<\/span>
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How to Create Instagram Professional Account:<\/h3>\n

Create an Instagram professional account or switch to a professional account If you already have a personal Instagram account. To do this, go to your Instagram account and select \u201cSwitch to Professional Account\u201d in the drop down menu at the top of your profile. Once you switch to a business profile, you\u2019ll be able to customize your profile to include more information about your business and track important information about your account like the number of views, likes, comments, and followers.<\/span>
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\nCreate Meta (Facebook) business manager account If you already have a Facebook page for your business, you can easily integrate your Facebook and Instagram accounts by creating a business manager account. This will allow you to run ads on both platforms using a single set of advertiser credentials and manage campaigns more efficiently.\u00a0<\/span>
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\nTo set up your business manager account, go to your facebook business page and click on meta business suite in the left menu bar. After setting up a <\/span>Meta business account<\/span><\/a>, go to the business settings, where you can add your Instagram account, people role, and ad campaign settings.<\/span>
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How to Add an Instagram account to Your Meta Business Manager<\/h3>\n

To add an Instagram account in your business manager, here are the following steps:<\/span><\/p>\n