CEO of a US-based Retail Company Suppresses Multiple Negative Links & Improves His Overall Reputation
60% → 0
Diminished CTR on negative assets from 60% to 0
Page 1 Clear
Eliminated all negative results on Google page one
The Challenge
An extremely successful 50-year-old CEO managing one of the biggest US retail companies faced severe reputation threats. An almost decade-old picture from vacation was showing up online where the CEO hadn’t been in a respectable position (allegedly).
Positions 1, 2, 7, and 8 on Google page one were all embarrassing or awkward at the origin, with 20 unfavorable or antagonistic listings overall within the first seven pages of Google search results published by notable media companies.
- The CEO’s name was being searched more than 5,000 times monthly in Google, and the search landscape distorted his character, given that the objectionable assets were created based on allegations by a person that later exposed imprecisions in his case.
- The CEO sought our expertise in obtaining a more authentic narrative and more equitable description of the CEO’s reputation.
The Sage Titans Solution
Auditing
Comprehensive analysis of negative content, digital presence, and reputation threats across all platforms.
Strategy Creation
Identified websites requiring higher rankings and developed custom approach for positive content placement.
Implementation
Executed bespoke strategy with SEO, link building, content creation, and reputation recovery tactics.
We conducted a thorough examination of:
- The negative picture and allegations
- The client’s company websites and social profiles
- Overall digital presence and footprint
- Other negative links and keywords
- Social media sentiment
- Google autosuggest and search results
We identified websites requiring higher rankings for key phrases:
- Positive and impartial coverage without judgments
- Positive coverage with balanced perspectives
- Contemporary and new social channels
- Authority publications and press releases
Custom implementation included:
- Efficient cross-linking of client’s social & web assets
- Essential SEO optimization on key web properties
- Removal of links & responses to negative assets
- Strategic link building from authoritative third-party websites
- Creation and distribution of high-quality content
- Wikipedia corrections and essential data incorporation
The Results
- Eliminated all negative results on Google page one
- Diminished CTR on negative assets from 60% to 0
- Overturned Google’s first seven pages from negative to zero negative listings
- Worked on Wikipedia to address mistakes & incorporate essential data