An extremely successful 50-year-old CEO managing one of the biggest US retail companies,
multiplying sales consistently had faced many reputation threats.
An almost decade-old picture from vacation was showing up online where the CEO hadn't been in a respectable position(allegedly).
Positions 1, 2 and 7, 8 on Google page one were all embarrassed or awkward at the origin, with 20 unfavourable or antagonistic listings overall within the first seven pages of Google search results printed by notable media companies.
The CEO, whose name was being searched more than 5,000 times monthly in Google, believed the
search landscape distorted his character, given that the objectionable assets were created
based on allegations by a person that later exposed to imprecisions in his case.
The CEO asked our expertise in obtaining a more authentic anecdote and more equitable description of the CEO's reputation in the Google SERPs.
The method of executing the online campaign comprised four steps:
We heard the client's company purposes and goals. This was necessary to accomplish the most salutary outcomes feasible for the client and determine additional activities. It was also essential to know the problem considering the resources accessible. To do this, we conducted a comprehensive study of the following:
We recognised websites that were required to place higher for key phrases in Google's results pages. These incorporated:
As an element of a bespoke and custom-made strategy, the Sage Titans team applied the following methods to assure that the client's aims were accomplished conveniently and effectively: