Social Media Advertising Made Easy With Facebook Ads
In today’s time of advancement and online improvements, Facebook is still considered a place not to find your leads by many businesses which is a stupid move. Facebook is a social space with maximum user presence, with maximum potential leads. According to statistics, Facebook Ads have the proven tendency to bring 2.17 billion views or clicks to the ad and much more leads.
That makes up 27 percent of the world’s population. Well, it gives the rough idea that Facebook Ads tend to bring much more leads than any other platform. Therefore, it becomes vital to opt for this advertisement method in times of advertising needs. Hang on with the blog to learn everything there is to know about Facebook Ads as we break down and make the procedure easier for you.
What are Facebook Ads?
It is an advertisement service vastly used by businesses to promote the services and products they offer to selected Facebook users targeting them based on various metrics. These Ads can be pushed out to more customized users based on their demographics, location, interests, and even personal information. There are loads of features that Facebook Ads offers to a business that will help the grow faster and better on the internet.
Characteristics Of A Facebook Ad
There are various factors involved when it comes to Facebook Ads. One can do tons of things with these Ads that will help your business get recognition from many searchers. All these characteristics include:
Setting A Budget
You can set a budget with Facebook Ads as to how much you can spend on a certain ad and keep the cost implied fixed to the desired budget.
With Facebook ads, you can bid for clicks or impressions where both will imply cost on your campaign differently.
- Bids on Impressions will imply cost depending on the number of impressions received by the ad
- Bids on Clicks will imply cost depending on the number of times a viewer or searcher clicks on your ad.
Ad Placement
With Facebook Ads, you have the customized option of choosing the placement of the Ad you have created. With this, you can choose the sections of Facebook that will run your Ad. Here you have the option to choose from Feeds, Stories, Messenger, and Marketplace. The cost imposed varies according to the placement chosen.
Ad Appearance
Facebook Ads is a great source of bringing more leads to your business because the appearance of the Ads created is kept as personalized and blended to the selected placement as possible. The only visual difference between a Facebook Ad and a normal feed post, story, or anything is the integration of Sponsored label with an Ad that is not visible on a usual property posted on Facebook or the Meta ecosystem.
Types of Facebook Ads
Facebook Ads is one of the most versatile Ad services there is on the internet that lets to advertise through any source file possible. Hence, there are many types of Ad formats present on Facebook.
Image
This is the most common Facebook Ad format there is on the platform. As simple as it sounds, this Facebook Ad is in form of an image source file that has all the necessary information to be provided by the business to the target audience to lure them for conversion or any certain task you may want them to perform.
Video
This is yet another quite common format of Facebook Ads available on the platform. With this Facebook Ad format, you offer a full-fledged video to the viewer that has elaborated information about what you want to advertise to your target audience. The videos have strong and more appealing visual content to them than images.
Instant Experience
Instant Experience is a Canvas Ad that is created strictly as a mobile interactive ad. This canvas Ad can be considered a carousel that can be shifted in any direction without hassle. This type of Ad is good for creating more engagement with the business online.
Collection
The collection is exactly like it sounds. Yes, it is similar to a carousel but one that gives a more immersive experience. A collection is a collection of product lines up of a business firm advertising their products that can be surfed through the internet.
With Collection, Facebook holds the authority to choose what products to advertise as well. This type of Ad is best for a B2C business with a variety of products to sell.
Carousal
Carousal is a group of images posted in a series together as an ad to provide more value to the viewer than just an image with a targetted zero motion to it. Carousals are a very impressive source of generating leads through Facebook Ads as they have more visual content than an image.
Lead
Lead is another mobile-only Ad that is created to get the contact information of the potential customer without much typing. This type of Facebook Ad is commonly used to promote more newsletters, the trial of products, and beta testing among the target audience.
Slideshow
Slideshow is another image format, animation style Advertisement on Facebook which can be opted for by individuals not familiar with video editing. With Slideshows, one can advertise slideshows on Facebook which are animated carousels. These Ads are considered best for targeting audiences with poor internet connection.
Stories
Stories Ads are also Mobile only full-screen vertical ads on Facebook that are placed on the stories section of the platform among all the stories of a person’s feed. Stories can be in any format but the best part is that they provide creative freedom.
You may add Stickers, VFX, SFX, emojis, and even Augmented Reality to stories and bring more leads. Although, the CTR and Impressions rate of story Ads are quite poor.
Messenger
Messenger is a type of Ad or Ad placement that appears in Facebook Messenger among all the chat heads of the targetted audience. The ads on Facebook Messenger are in text format and are considered best for local businesses.
Conclusion
Facebook Ads is indeed a great tool to bring the best possible utility out of content created to bring in more leads. Content is the king in such situations but a great Advertising strategy and the platform is what will push your content to the right audience, hence bringing in more leads.
Facebook is one such platform that integrated with Facebook Ads can help you reach out to the right audience in less amount of time and bring in more and more conversions. You do need to understand various factors before beginning with your own Facebook Ads campaign.
Done that, you can easily rule the world of Facebook ads and convert your audience into paying customers. All the nitty-gritty details of the same will be shared with you in the upcoming blog. So do not forget to stay tuned with Sage Titans.
Watch A Short Video On How Facebook Ads Can Be A Gamechanger For Your Business
Frequently Asked Questions
Cost per click is a cost-efficient strategy to get benefits from only if your Return On Investment (ROI) is planned and sorted out.
Unique photos with personality work best on Facebook ads.
Yes, absolutely, you can control where your ads will appear using the features provided by Facebook in managing the ad page.
There isn’t any certain particular success rate but based on past experiences, Facebook Ads is expected to have a 7% leads from Facebook Ads,
Facebook video Ads can vary between 30 and 60 seconds.