Why More Social Proof Doesn’t Always Lead to More Trust
When Credible Signals Still Don’t Settle Decisions On most consultation websites, nothing appears to be missing. Testimonials are in place. Client logos line the page….
Digital Inspiration
6 Articles
Why the Best Brand Content Feels Like People-Watching, Not Selling – The 12 Lenses of Observation in Marketing
I was sitting in a café with my friends on a rainy Sunday evening for our book club meeting for the month. Of course, it…
What Marketers Can Learn from Netflix’s Recommendation Engine
Introduction: Why Marketers Are Obsessed with Netflix Ever notice how Netflix shows you different content than your friends see? This smart design comes from Netflix’s…
Why Nostalgia Marketing is Your Secret Weapon for Success
Last week, I saw the classic Nirma soap ad starring Sonali Bendre while scrolling through my Instagram feed. In seconds, I was transported back to…
10 Social Media Fun Facts You Didn’t Know
Hello, social media mavens and digital dabblers! Ready to swim down the rabbit hole of social media trivia? Buckle up because we’re about to take…
Get Inspired: 15 Best Digital Ad Campaigns of All Time
Introduction The memorable nature of ads that create a lasting impression on our minds is such a vibe of its own! The iconic ads, with…