Top 10 Benefits of Listing Management Service for Local Businesses
Local listings are one of the very first things that customers see when searching for a local business. A well-managed listing can help promote your business to new customers and increase foot traffic.
A Study by BrightLocal found that 86% of consumers read reviews of local businesses. This means that having a local listing can help you reach a much larger audience than you could with a single website or source. Because for local searches, most people use google maps and other local business directories such as Yelp, Foursquare, Yellowpages, etc. Hence having an optimized local listing is crucial if you want to attract local customers.
What Exactly is Listing Management?
Listing management refers to updating and maintaining information about your business on different platforms to ensure that it is consistent and accurate across a wide range of online sources. Listing management involves adding or updating information such as an address, contact information, business name, hours of operation, menus, photos, videos, and so on.
Top Listings for a Local Business?
Local listings are the most prominent places through which people can find your business online. Every country has different local listing websites where customers can quickly view information about a particular business and make their purchases accordingly. While a local listing can range from a simple website to a detailed one with numerous customer reviews, they all provide basic information about a business such as its name, address, contact information, business hours, and products/services.
Here is the list of the top 70 US local listings
- Amazon Alexa
- Banks.com v2
- Better Business Bureau – Feed
- Central Index US
- D&B Database
- Find Open
- Google Business Profile
- Insider Pages
- Local.com v2
- My Local Services
- Pitney Bowes
- Property Capsule
- Top Rated Local
- Uber Eats
- Where To?
Why is Listing Management Important?
Listing management service make sure that your business’s online presence information is correct and up to date. This is especially important in the digital age when people are increasingly using the internet to find information about local businesses.
Studies have shown that over 70% of consumers now use the internet to search for local products and services. If your contact details are not up to date or inaccurate you could be missing out on much potential business and leads. As a result, good listing management services are crucial for any business looking to succeed online.
Top 10 Benefits of Listing Management
1) Improves Local SEO ranking
Name, address, and phone number (NAP) across the web assists search engines such as Google and Bing in displaying your local business in the results when people search for your products or services. A business with better visibility is more likely to generate traffic and sales than its competitors who do not have a strong online presence. Here is a comprehensive guide to ranking for Near Me search terms.
2) Generates more leads and sales
Having a high-quality listing on the web attracts more customers and improves their first impression of your business. A good listing increases the likelihood of a customer visiting your store or purchasing your product and contributes to the creation of a positive image of your brand. A bad listing, on the other hand, can turn off customers by creating a negative image of your business and making it difficult for them to find you online.
3) Provides you with fresh content and data
Listings enable you to update your profile with additional info such as new promotions, new products, staff information, and anything else relevant to your customers. You can also include photos and videos to attract attention to your brand and improve its image. You can attract more traffic and customers to your business by regularly updating your listings.
4) Increases your brand awareness
Most small businesses can’t afford expensive marketing campaigns to promote their brand and build their customer base. Using listing management services allows you to reach a wider target audience and provide potential customers with more information about your business without having to spend huge money on advertising.
5) Helps to improve customer loyalty
Good listing management can help improve customer satisfaction by providing customers with accurate and up-to-date information about your business. Having an accurate address, phone number, and opening hours on your website makes it easier for customers to get in touch and provides a better customer experience.
6) Improves your online reputation
Listing management is essential for improving and maintaining your online reputation because every detail in your listings must be correct and accurate. This not only ensures that customers can easily find your business, but it also fosters trust and loyalty in your brand. Customers are more likely to recommend a company if the information in its listings is accurate and trustworthy.
7) Reduces the workload of your in-house team
Small businesses with limited budgets often don’t have enough resources to maintain and update multiple listings on multiple websites themselves. This is why many people rely on listing management services to handle this time-consuming task for them.
8) Allows you to easily monitor and respond to customer reviews
Listing Management enables you to collect customer testimonials and reviews on your listings to identify areas for improvement and provide a better experience to your customers. By encouraging customers to leave positive comments on your listings, a dedicated reviews management strategy can help you build a positive online reputation and increase word-of-mouth referrals.
9) Allows you to track the performance of your listings
It can be difficult as a small business owner to keep track of all your listings and ensure they are up-to-date and accurate across multiple platforms. Listing Management services allow you to track the performance of your listings and make changes as needed.
10) Helps you to stand out in a crowded marketplace
Businesses that have a strong online presence and reputation are those that stand out in their industry. Listing Management services can help you stand out from the crowd by creating unique listings that entice customers to choose your business over competitors.
Are you looking for the best listing management Service for your business?
There are numerous tools currently available that can handle the entire listing of your business profile. However, it is recommended that you use the expert service available to you at an affordable price for the growth of your business.
When it comes to publishing business profiles and updating content for the listings, the experts must do a lot of work. When done manually, there is a risk of errors or further optimization, which can reduce the visibility and performance of the business on various website sources. To make things easier for the business, it is preferable to use listing management services that employ powerful listing management tools.
Here are some of the benefits of listing management services.
- Expert help in managing your listings in different channels
- Reduction in the time and effort required to manage the listings manually
- Greater control over the information about your business
- Accurate and consistent communication across all the listing sites’ advertisement
- Ease of access and content management
- Use of automation tool to manage different listings with ease and accuracy
- Integration with all the tools needed for effective management of a business listing
- Access to experienced professionals who are trained to handle all the listings
- Customized Performance Reports of listings
Frequently Asked Questions
What is location Data Cleansing?
Location data cleansing is the process of ensuring the accuracy and quality of location data or geolocation data, such as latitude/longitude coordinates, addresses, and business categories. When location data is inaccurate or inconsistent, it can lead to problems such as fewer leads, visitors being sent to the wrong location, and customers being unable to easily find your business.
Are local citations and business citations the same thing as business listings?
Local citation, business citation, and business listing are synonyms used to describe the same thing. All these phrases refer to the same online publication that contains information about your business like your name, address, contact numbers, and operating hours.
Listing Management Tool Or Expert Local Marketing Company?
You can use a listing management tool at your convenience but it will not be as helpful and efficient as a listing management service. A professional local marketing company will provide better results and help you get more exposure for your local business.
Manage Your Local Business Listings with Sage Titans
We are the leading provider of affordable and reliable listing management services that helps businesses in increasing their visibility and credibility in the local market. We use cutting-edge tools and techniques to assist local businesses in reaching a larger customer base and increasing online sales.
Our local marketing experts will collaborate with you to understand your business’s specific needs and develop a strategy to help you grow. Listings, management, review management strategy, Google local maps ranking, website, and social profile optimization, and more are all included. You can grow your local business more quickly and efficiently with us!
Contact us now for a 30 minutes free consultation with our experts!