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Top Digital Marketing Strategies For Ecommerce Marketplaces

Author: sageadmin Date: August 04, 2022

Top Digital Marketing Strategies For Ecommerce Marketplaces

Across the globe, there are about 9.1 million active online businesses. Therefore, it is evident that the online business market is quite competitive.


Digital marketing is crucial in today’s online world. It’s one of the best ways to expand your business, no matter your industry or business size. To increase the visibility and profitability of your business online, however, you need the perfect digital marketing strategy on your side


Have you already developed your marketing plan for your eCommerce marketplace? If not, continue reading to learn how to build one.


“How can I develop an effective marketing plan for the eCommerce marketplace and generate more sales?”

The question that has gone through every business owner’s mind. We simply tried to address this question in the clearest and most informative way possible.


There are many effective online marketing strategies to advertise an eCommerce marketplace and we’ll be discussing all those strategies in the below section of the blog.


Let’s begin!


Before Moving Ahead, Know Some Of The Key Benefits Of Digital Marketing For Your Ecommerce Marketplace:

According to Forbes, The majority of consumers—82 %—perform their research online. Additionally, according to Tech Crunch, 79% of consumers make online purchases.


So how can you get in touch with these customers? The solution is digital marketing.


Following are the top reasons- why you need digital marketing for your eCommerce marketplace.

  • It increases customer loyalty with frequent communications.
  • Engage the customer at every buying stage.
  • By using digital marketing strategies, you can target the right audience.
  • Generate a consistent lead pipeline.
  • You can optimize your digital marketing strategies and obtain better conversion rates.
  • You can accurately measure the results of your campaigns with digital marketing.
  • Gain brand credibility.
  • Increases your business ROI.
  • Digital marketing is the most affordable technique to market your business.
  • Your customers are on social media-digital marketing enables you to connect with your customers on social media.
  • You can reach more potential customers online with the use of SEO and local SEO.
  • By using digital marketing, you can easily connect with mobile customers.
  • You can easily and quickly adapt your strategy and tactics for the best results.
  • For getting the best results, you can easily and quickly modify your marketing strategies.


As you can see, digital marketing offers a wide range of advantages that will transform the way that your business can reach and engage your target market.


Now check out a few of the top eCommerce leading businesses’ insights to learn more about how having a strong online presence helped them reach millions of people and generate massive revenue.


Know About Top Industry Leaders And The Reason Behind The Success Of These Leading E-Commerce Marketplaces

Although there are thousands of eCommerce marketplaces, we are familiar with only a small number of them—Amazon, eBay, Etsy, and a few others—and frequently use them for online shopping.


Their strong online presence and successful digital marketing strategies distinguished them from the competition and established them as industry leaders.


If you operate an eCommerce marketplace but lack the same level of online credibility as these leading businesses, and experiencing difficulties in driving visitors, increasing conversion rates, and retaining consumers. So, you need to choose digital marketing strategies to effectively advertise your business.


Or if you are already running digital marketing campaigns but not seeing the desired results, you should cross-check your marketing plan to identify where you are lacking.


If you want to create a killer digital marketing plan for your eCommerce marketplace. You must constantly re-evaluate your strategy to keep it updated and effective.


The easiest method to figure out what will work in your favor and how to carry out a digital marketing strategy is to observe the leading brands in your industry that are creating a buzz and learn from them.


Using the audience insights from the top-ranked e-commerce marketplaces listed below. You can develop successful digital marketing strategies for your eCommerce businesses.


Industry Leader 1: eBay

eBay is a multinational American e-commerce company based in San Jose, California, that enables both consumer-to-consumer and business-to-consumer sales through its website.


In 1995, Pierre Omidyar founded eBay. A multimillion-dollar company, eBay operates in around 32 different countries.


eBay.com receives an estimated 753.50M monthly visitors and generates an estimated $10.265B in revenue yearly.


With the highest visitor demographics being between the ages of 25-34 & 35-44, respectively, eBay.com has a 33.85% female and a 66.15% male audience.




 

Industry Leader 2: Etsy

Etsy is an American e-commerce company that provides a global online marketplace for handmade and other items. The company was founded in 2005 by entrepreneur Rob Kalin and partners Chris Maguire and Haim Schoppik. The company’s main office is located in Brooklyn, New York.


The marketplace for handmade and vintage goods, Etsy, connected 7.5 million sellers with 96.3 million shoppers and as of December 31, 2021, it had over 120 million items in its marketplace.


Etsy.com receives an estimated 377.40M monthly visitors and generates an estimated $2.329B in revenue yearly.


With the highest visitor demographics being between the ages of 25-34 & 18-24, respectively, Etsy.com has a 54.84% female and a 45.16% male audience.




 

Industry Leader 3: Amazon

Amazon is the biggest online retailer in the world and a well-known cloud service provider.


On July 5, 1994, Jeff Bezos started Amazon from his garage in Bellevue, Washington.


Amazon was first started as an online bookstore, but it has now evolved into a web-based business that has a primary focus on providing e-commerce, cloud computing, digital streaming, and artificial intelligence (AI) services.


An estimated 2.4 billion people visit Amazon.com each month, and the site generates an estimated 470 billion dollars in sales annually.


With the highest visitor demographics being between the ages of 25-35 & 18-24, respectively, Amazon.com has a 40.66% female and a 59.34% male audience.




 

Digital Marketing Strategies For E-Commerce Marketplaces:

  • Know the top Keywords for Search Engine Optimization.
  • Search for top (#) Hash Tags for Social Media Marketing.
  • Find out or know Paid Marketing Audience Targeting Topics & Interests.
  • Know the top Websites’ Interest Categories for Publishing.
  • Research for top Topics to follow in Content Marketing.
  • Other Tricks to Grow E-commerce Marketplace.




 

For Ecommerce Marketplaces, Here Are The Top Keywords To Target (Analysed From Top Industry Leaders):

You can identify the most qualified prospects online with the help of search engine optimization. To do this, you must select the proper keywords because they assist potential customers in understanding who you are and what service you are offering.


The following search terms are driving traffic to the top-ranked eCommerce companies:

  • Online shopping sites
  • E-Commerce marketplaces
  • Online shopping sites in (USA, Mexico, New Zealand)
  • Best shopping sites online

Also, Target product-related queries and accurately optimize your product pages like:

  • Men’s t-shirts
  • Men shoes
  • Men’s running shoes
  • Women’s Wallets
  • Women’s shrugs
  • Headphones wireless
  • Headphones for kids
  • Leather Bean Bag


For E-Commerce Marketplaces Social Media Marketing: Recommended Hashtags

Ensure that your social media profiles are updated and active. The following is a list of the top hashtags used by the Ecommerce industry:




 

For Ecommerce Marketplaces Paid Marketing: Target Interests, Topics, Locations, Channels Etc.


Key information on visitors’ browsing habits to ecommerce businesses can be obtained from audience interests. This audience data can be used to plan paid social media advertising strategies on platforms like Facebook, Instagram, YouTube, etc.


Top Categories

  • Video games consoles and accessories
  • News and Media Publishers
  • Programming and developer software
  • Adult
  • Computer electronics and technology

Top Topics

  • News
  • Shopping
  • Online shopping
  • Shopping for kids
  • Online shopping stores
  • Ecommerce marketplaces



 

For Ecommerce Marketplaces Content Marketing: Target Topics And Content Type

  • Top 10 online marketplaces/sites
  • Top eCommerce marketplaces in (the USA, Germany, etc)
  • World’s Top Online Marketplaces
  • Best Online Clothing Stores for teens
  • Best online shopping stores for men
  • Best Online Marketplaces for Ecommerce Retailers
  • Best online shopping sites for clothing
  • Best place to buy a smartphone


Quick Digital Marketing Strategies To Grow Ecommerce Business

Your business can accomplish its objectives, such as the following, with the use of digital marketing strategies.

  • Increasing website traffic
  • Driving storefront traffic
  • Boosting brand awareness
  • Raising revenue and conversions

A survey by Bobble AI found that the eCommerce industry grew by 77 % in 2021 compared to the previous year. The shift from shopping in physical stores to online eCommerce marketplaces has been fuelled by the convenience of online shopping.


For your eCommerce marketplace to flourish, it is essential to develop a successful eCommerce marketing strategy. We’ve compiled the most important marketing tactics for your eCommerce business here.




 

Wrap-Up:

Without a doubt, a strong marketing plan can help you reach more potential customers, improve the average order value, and boost your sales. All of these are areas that you definitely want to improve on.


By implementing the aforementioned eCommerce marketing tips, you can establish a profitable e-commerce marketplace that offers customers a positive shopping experience.


If you need any help in creating an effective marketplace marketing plan for your business, partner with Sage titans, a full-service digital marketing agency that provides custom, results-driven online marketing strategies.



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