Top Digital Marketing Strategies For Law Firms
Most law firms do not bother about marketing their firms. Still, it’s essential for running a profitable law firm. After all, you cannot possibly practice law without clients.
Nowadays, word-of-mouth marketing is insufficient to attract new clients. To remain productive and profitable in today’s competitive environment, law firms must regularly update their marketing strategies.
With all the tips and best practices you need to increase your clientele in 2022 and beyond, we’ve put together a comprehensive law firm marketing guide to assist you to ensure your business is in the right direction.
Before Moving Ahead, Know Why You Need Digital Marketing For Your Law Firm:
Digital marketing is essential In the current technologically dominated environment, Studies reveal that, in addition to referrals from friends and family, the majority of clients start their search for an attorney by using search engines, internet reviews, and legal directories.
Therefore, if you don’t have an online presence, you may be overlooked by those potential clients who could hire your services.
Even if a client is referred to you by someone else, they also like to learn more about you online before contacting you. If you don’t have an easy-to-use website or online reviews, your potential clients will prefer your rivals.
Having a strong online presence enables you to customize your services for your target audience. Following are some of the primary advantages of digital marketing for legal firms:
- You can focus on the people who are most likely to use your services and more effectively target your audience.
- Compared to outbound efforts, it is typically more affordable and offers more ways to measure ROI.
- Smaller brands can compete with more established brands using less expensive marketing strategies.
- Digital marketing tactics are highly measurable, and it’s easy to adapt and optimize.
- You can incorporate digital marketing into your entire sales process and get higher-quality leads.
- By using digital marketing, at every stage of the funnel, marketers can engage with the customers.
As you can see, there are many advantages to digital marketing that will transform how your business reaches and engages with its target market.
Now check out the insights of a few top leading law firms to understand more about how having a strong online presence helped these top law firms reach millions of people and produce enormous revenue.
Know About Top Industry Leaders And The Reason Behind The Success Of These Leading Law Firms.
Industry Leader 1: Findlaw.com
FindLaw is the most well-known website for free legal advice on the internet. Stacy Stern, Martin Roscheisen, and Tim Stanley founded FindLaw in 1995, and later Thomson West acquired FindLaw in 2001.
FindLaw.com assists consumers, small-business owners, students, and legal professionals in finding solutions to common legal queries as well as appropriate legal counsel. The website offers a lawyer directory, state and federal statutes, case law, and legal news and analysis.
FindLaw.com earns an estimated $418.8M in revenue annually and receives an estimated 6.40M monthly visitors.
With a 44.77% female audience and a 55.23% male audience. FindLaw.com has the highest visitor demographics between the ages of 25-34 & 35-44.
Industry Leader 2: Lawyers.com
On Lawyers.com, users can find lawyers to assist them with their legal issues and also get legal information on the website.
It serves as an online resource that gives consumers and small business owners the knowledge they need to understand the law, ask questions, receive responses, and choose the best legal team for their needs.
Lawyers.com was established in 2008, with its Headquarters in Greater New York Area, East Coast, Northeastern US.
Lawyers.com earns an estimated $4M in revenue annually and receives an estimated 1.10M monthly visitors.
With a 44.98% female audience and a 55.02% male audience. Lawyers.com has the highest visitor demographics between the ages of 25-34 & 55-64.
Industry Leader 3: Lawinfo.com
LawInfo is an online directory of certified, vetted lawyers licensed in the United States. The website also includes numerous legal books, 750 legal videos, 24,000 commonly asked legal questions, over 100,000 free legal forms, and a forum for legal discussion.
LawInfo.com earns an estimated $13.4M in revenue annually and receives an estimated 433.90K monthly visitors.
With a 45.19% female audience and a 54.81% male audience. Lawinfo.com has the highest visitor demographics between the ages of 25-34 & 35-44.
Industry Leader 4: Avvo.com
Avvo.com is an online legal services marketplace that offers lawyer referrals and access to a library of legal material that is mostly made up of previously asked queries.
Avvo was founded in Seattle, Washington in 2006 by Mark Britton, a former legal counsel for Expedia, Inc., and Paul Bloom.
In 2006, Mark Britton and Paul Bloom, who had previously served as legal counsel for Expedia, Inc., founded Avvo in Seattle, Washington.
Avvo.com earns an estimated $13.4M in revenue annually and receives an estimated 5.50M monthly visitors.
With a 41.61% female audience and a 58.39% male audience. Avvo.com has the highest visitor demographics between the ages of 25-34 & 35-44.
Digital Marketing Strategies For Law Firms:
- Know the top Keywords for Search Engine Optimization.
- Search for top (#) Hash Tags for Social Media Marketing.
- Find out or know Paid Marketing Audience Targeting Topics & Interests.
- Know the top Websites’ Interest Categories for Publishing.
- Research for top Topics to follow in Content Marketing.
- Other Tricks to Grow your Law firm.
For Law Firms, Here Are The Top Keywords To Target (Analysed From Top Industry Leaders):
You can identify the most qualified prospects online with the help of search engine optimization. To do this, you must select the proper keywords because they assist potential customers in understanding who you are and what service you are offering.
The following search terms are driving traffic to the top-ranked law firms businesses:
- Top law firms
- Law firms near me
- Law firms in location Name (US, Nyc, Chicago, Boston Etc)
- Personal injury law firms near me
- Immigration law firms near me
- Family law lawyers near me
- Lawyers Near Me
- Divorce Lawyers Near Me
- Criminal Lawyers Near Me
- Best Car Accident Lawyers Near Me
For Law Firms Social Media Marketing: Recommended Hashtags
Ensure that your social media profiles are updated and active. The following is a list of the top hashtags used by law firms:
For Law Firms Paid Marketing: Target Interests, Topics, Locations, Channels Etc.
Key information on visitors’ browsing habits to law firms can be obtained from audience interests. This audience data can be used to plan paid social media advertising strategies on platforms like Facebook, Instagram, YouTube, etc.
Top Categories
- Legal
- News & Media Publishers
- Banking Credit And Lending
- Government
- Other Computers Electronics And Technology
Top Topics
- Law firm
- Law
- Tax Lawyers
- Legal
- Law Firms Near Me
- Criminal Defense Attorneys
- Business Attorneys
- Labor Attorneys
For Law Firms Content Marketing: Target Topics And Content Type
- Top 10 Best Law Firms Near Me
- The Best Law Firms In Location Name (Florida, New Jersey, Etc)
- Best Law Firms For Family Law
- Best Real Estate Attorneys
- How to choose the best law firms
- Best law firms for criminal defense
- How To Find Good Divorce Lawyers
- Where can I find Best Lawyers For Car Accidents
- Best online websites to hire Real Estate Attorneys
- What is the best site to find a lawyer?
Quick Digital Marketing Strategies To Grow Your Law Firm
In today’s internet-driven market, Digital Marketing for Law Firms is the book that every law firm needs. It’s a simple truth that most people find lawyers online, and without clients, you can’t stay in business.
Today digital marketing is the main source of potential clients for law firms. Lawyers with stellar track records and impressive professional credentials are losing major cases to new lawyers who have a better understanding of digital marketing. Firms that recognize the power of the internet and made significant investments in digital marketing have destroyed rivals who continued with yellow page ads.
Top Digital Marketing Strategies and Best Practices for the Law Firms
Wrap-Up:
Businesses in different industries have different requirements when it comes to their digital marketing services. We at Sage Titans provide data-driven digital marketing services for law firms and are aware of the unique challenges within this industry. We have years of experience working with law firms to improve their websites and overall online business presence and can show you how we can benefit your firm.
To attract potential clients to your law firm, our dynamic digital marketing approach will help you establish your brand and boost your online presence.
Feel free to contact us if your law firm needs assistance implementing any of these practical law firm marketing techniques.
